Footwear brand Mochi to boast new look to its stores
Mochi Shoes and Accessories, the sub-brand of Indian footwear retailer Metro Brands Ltd, has roped in top graffiti artists of India to splash its shop shutters across several cities with a dash of awesomeness
image for illustrative purpose
Hyderabad Mochi Shoes and Accessories, the sub-brand of Indian footwear retailer Metro Brands Ltd, has roped in top graffiti artists of India to splash its shop shutters across several cities with a dash of awesomeness. As part of its latest Autumn-Winter 2021 campaign #MakersOfAwesome that celebrates contemporary creators, the brand will highlight the unique culture of each city through graffiti art on its store shutters exclusively painted by artists like Wicked Broz, Mooz and NME.
The work of artist Wicked Broz will adorn the Mochi store shutters in Bengaluru, Secunderabad, Hyderabad, Goa, Mumbai, and Chennai. Mooz and NME will paint the shutters of Mochi stores in Guwahati and New Delhi.
Alisha Malik, VP Marketing and e-commerce, Metro Brands Ltd, said: "The thought behind our #MakersOfAwesome campaign is to celebrate present-day creators that beautify the world with their talent and vision. The message we want to give out is that even when our shutters are down at night, we are never shut and are constantly at work looking at new and innovative ways to reach out to all our consumers, move with the times and stay relevant through our footwear."
